Hi.
I’m a creative leader and writer with over 20 years of experience both at agencies and in-house. Let’s make something awesome together.
I’m a creative leader and writer with over 20 years of experience both at agencies and in-house. Let’s make something awesome together.
Love Hidden Valley Ranch? Me too. I’ve created campaigns and executed a variety of work for them, including high-level concepting, dynamically populated and personalized site content, social, and emails.
I helped build Ranchology, the Hidden Valley Loyalty program, from the ground up. This included content strategy, concepting characters, socializing, and content. It was wildly popular at launch, and continues to rack up fans.
See the Ranchology site
This was the execution of a concept from the brand’s ad agency. I helped push the concept a bit further, and wrote the site, social, emails, along with rewards and recipe descriptions. Check out the Ranch Night site
I did the content strategy and writing for the fun Ranch Flavor Quiz. Are you Major Bacon, Bold, or Blasted?
I created a standout April Fools’ post for birthday cake-flavored ranch, which garnered 1.8M+ reach, 262K+ engagements, and 11.9K+ shares—all with no paid media. Some fans are still waiting for this product to hit shelves. My favorite commenters were the ones who threatened to “call management,” or, more simply, “I’m calling the police.”
