I’m a creative leader and writer with over 20 years of experience both at agencies and in-house. Let’s make something awesome together.
Udemy is a online learning platform that provides technical and non-technical courses to consumers and companies alike. I was on the B2B side, concepting and executing ad campaigns, working on the site, emails and social, and crafting the overall sales narrative two years running (an extremely high-profile project with multiple stakeholders in various departments, which required as much coordination as writing). Following is just one example of campaign development, showing the business impact of a culture of continuous learning for tech teams. This is a very truncated version of this concept presentation targeted toward CTO’s, which went over very well with the client.
Turning an insult into an accolade:
Companies with a culture of continuous learning win big, both in terms of competitive advantage and talent retention:
Promoting a culture of continuous learning with a wink and a nod:
Nerding out is how companies create breakthrough technology that wins the market: