Hi.
I’m a creative leader and writer with over 20 years of experience both at agencies and in-house. Let’s make something awesome together.
I’m a creative leader and writer with over 20 years of experience both at agencies and in-house. Let’s make something awesome together.
Experience
Copywriter
Aug 2019 - Present
I make brands shine. I work both with agencies and in-house creative groups. I concept and execute breakthrough campaigns, site content, videos, emails and social that get noticed and shared. Clients include Google, Rothy's, Facebook, Hidden Valley, bluemercury, Samsung, Snap for Business, YouTube for Business, Fender Guitars, Fresh Step, Burt’s Bees, Udemy, Course Hero and many more.
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Sr. Writer, Contract
Jan 2016 - Aug 2019
Led copy for Clorox's in-house agency for brands like Hidden Valley, Fresh Step, Glad, Brita, and Clorox. Defined brand voice, and concepted breakthrough creative for site content, video, social, and next-level personalization projects. Strategized and executed brand loyalty programs. Developed tight and enduring relationships with brand partners. Mentored junior writers and designers. Contributed to the agency being chosen as the IHAF 2019 In-House Agency of the Year.
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Copywriter
April 2015 - Jan 2016
Concepted and wrote breakthrough creative for brands such as Amazon, Neutrogena, Stella & Dot, 99 Designs, and more. Successfully pitched new business for agencies and in-house. Developed and defined brand voice and positioning.
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Senior Writer
September 2013 - April 2015
Concepted and wrote influential emails that reached millions of women--and some men--around the world every day. Emails reached open rates of 60% and translated into high sales. Managed freelance writers, and was chosen to be part of the company's 10-person Innovation Think Tank.
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West Coast Creative Director
March 2013 - September 2013
Led West Coast creative efforts. Responsible for concepting and writing for new business opportunities and existing clients such as AT&T, Skype, and Wyndham.
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Owner & Founder
July 2010 - March 2013, and perhaps beyond
Creator of Princess Animal, a brick 'n mortar craft and creativity store based in San Francisco. Specializing in hand-dyed yarns, needles, hooks, notions, craft kits, and books.
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Creative Director, Brand Creative Group
October 2007 - July 2010
Led print and digital campaigns that amplified the brand message for Yahoo!. Managed up to 10 writers and art directors—and a large stable of freelancers—to build integrated, strategically spot-on, creatively kickass, award-winning campaigns that were seen by 500+ million people worldwide, both on and off-network. Internal clients include HR, Trade (B2B focused on advertising industry), Consumer, Brand, Influencer Marketing, HotJobs, Yahoo! for Good and more.
Senior Writer, Brand Creative Group
September 2006 - October 2007
Concepted, strategized, and wrote print, interactive and event campaigns that broadcast the Yahoo! brand both on and off-network. Internal clients included HR, Trade (B2B focused on advertising industry), Consumer, Brand, Influencer Marketing, HotJobs, Yahoo! for Good and more.
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Writer, Creative Director
September 2001 - June 2006
Concepted, strategized, and wrote print and digital. Clients included Walmart, Yahoo!, SFMOMA, LeapFrog, Salesforce.com, American Institute of Graphic Artists, Visa, Red Lobster, Captain Morgan, Smirnoff Ice, Tequila Don Julio, Lipton, HBO and New Line Cinema, Cisco.
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Senior Writer
February 2001 - September 2001
Concepted, strategized, and wrote print and digital. Clients included Jelly Belly, the San Francisco Opera, BriteSmile, and Salesforce.
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Carnegie Mellon University, Bachelor of Arts in Creative Writing
Active volunteer at the SPCA. Click here to adopt a fur child!
Guitar goddessing, hardcore knitting, slow cooking, fast living, true crime, fashion victims, lipstick heroes, sad songs for lonely people, and astonishing tales of derring-do.