Hi.
I’m a creative leader and writer with over 20 years of experience both at agencies and in-house. Let’s make something awesome together.
I’m a creative leader and writer with over 20 years of experience both at agencies and in-house. Let’s make something awesome together.
Soteri Skin is a small company that developed a revolutionary pH-correcting skincare line for those suffering from eczema. I acted as creative director and helped shape the brand, working with their ad agency to define the creative. I named all the products, wrote packaging and product copy, and wrote SEO-informed social ads, influencer scripts, the website and even the tagline: You deserve pHenomenal skin.
Got sensitive or eczema-prone skin? Or just want to see good creative?
Click through the site
Gimme More is so popular, it sells out repeatedly.
