Hi.
I’m a creative leader and writer with over 20 years of experience both at agencies and in-house. Let’s make something awesome together.
I’m a creative leader and writer with over 20 years of experience both at agencies and in-house. Let’s make something awesome together.
This sustainable shoe brand had outgrown their old branding and wanted to attract a younger audience. Myself and one of my favorite art directors (the fabulous Monica Mehiel) created a look and feel that’s fun, different, and eye-catching. This vibrant brand book has a strong story behind it, and a casual tone of voice that evoked our modernized vision of 70’s sun-soaked California. Suggies originally contacted us for help with a photo shoot; but we grew the business into this full brand rebuild, including a new tagline. Following are select pages of the brand book.
